The Heineken Experience is a fun and interactive museum located in the original Heineken brewery in the heart of Amsterdam. This self-guided tour walks visitors through the beer-making process, the brand’s history, and its global legacy. Guests can view old brewing equipment, explore multimedia exhibits, and even “brew” their own virtual beer.
The experience is highly immersive, with opportunities to learn, laugh, and even participate in sensory games. It finishes with a tasting session in the Heineken bar, where you’ll enjoy freshly poured beer included with your ticket. The modern and entertaining layout makes it an enjoyable outing even for those who aren’t hardcore beer fans. It’s a great rainy day activity or group outing. Due to its popularity, advanced online booking is recommended to avoid long lines.